I collaborated with Serious Black Coffee to design packaging labels for five single-origin coffees (Guatemala, Peru, Colombia, Ethiopia, Brazil) and two unique blends. Together, we defined the brand’s vision, developed blend names, and set the art direction, ensuring each design reflected its origin while staying cohesive to the identity.

At the client’s request, I created a cost-efficient, adaptable label system that works across 250g, 1kg, and 2.5kg bags, with the flexibility to transition to printed packaging in the future. The final designs balance visual storytelling with functionality, giving the origins and blends a unified yet distinctive presence.